Morality & Ideology


Archer Yue Pan and Manoj Thomas (2025), Who Negotiates: The Political Psychology of Price Negotiations, Personality and Social Psychology Bulletin. [link] See report in Cornell Chronicle.

Shreyans Goenka, Sankar Sen, and Manoj Thomas (2025), Moral Motives in Consumption, Journal of the Association for Consumer Research. [link]

Shreyans Goenka and Manoj Thomas (2024), Moral Foundations Theory and Consumer Behavior, Journal of Consumer Psychology. [link]

Shreyans Goenka and Manoj Thomas (2022), When is Sensory Consumption Immoral? Journal of Personality and Social Psychology. [link]  

Shreyans Goenka and Manoj Thomas (2022), Are Conservatives Less Likely Than Liberals to Accept Welfare? The Psychology of Welfare Politics, Journal of Association of Consumer Research, 7(3).[link] See report in Cornell Chronicle.

Ellie Kyung, Manoj Thomas and Aradhna Krishna (2022), How Political Identity Influences COVID-19 Risk Perceptions, Journal of Association of Consumer Research, 7(3). [link

Shreyans Goenka, and Manoj Thomas (2020), The Malleable Morality of Conspicuous Consumption, Journal of Personality and Social Psychology. 118(3), 562–583. [link