Archer Yue Pan and Manoj Thomas (2025), Who Negotiates: The Political Psychology of Price Negotiations, Personality and Social Psychology Bulletin. [link] See report in Cornell Chronicle.
Deepak Sirwani, Srishti Kumar, and Manoj Thomas (2025), Overestimating Stars, Underestimating Numbers: The Hidden Impact of Rating Formats, Journal of Marketing Research. [link] See report in Cornell Chronicle.
Shreyans Goenka, Sankar Sen, and Manoj Thomas (2025), Moral Motives in Consumption, Journal of the Association for Consumer Research. [link]
Shreyans Goenka and Manoj Thomas (2024), Moral Foundations Theory
and Consumer Behavior, Journal of Consumer Psychology. [link]
Manoj Thomas and Arnaud Monnier (2024), Affective Price Evaluations: How Pain, Pleasure, and Metacognitive Feeling Influence Price Evaluations, New Directions in Behavioral Pricing, Ed. Chezy Ofir, World Scientific Publishing Company [link]
Manoj Thomas, Yu Ma and Dinesh Gauri (2023), Food Craving Increases Unhealthy Purchases: A Study of SNAP Households, Journal of Marketing Research. [link]
Manoj Thomas (2022), Hueristic Price Theory: A Model of Pluralistic Price Evaluations, Consumer Psychology Review. [link]
Shreyans Goenka and Manoj Thomas (2022), When is Sensory Consumption Immoral? Journal of Personality and Social Psychology. [link]
Arnaud Monnier and Manoj Thomas (2022), Experiential and Analytical Price Evaluations: How Experiential Product Description Affects Prices, Journal of Consumer Research, 49(4). [link]
Shreyans Goenka and Manoj Thomas (2022), Are Conservatives Less Likely Than Liberals to Accept Welfare? The Psychology of Welfare Politics, Journal of Association of Consumer Research, 7(3).[link] See report in Cornell Chronicle.
Ellie Kyung, Manoj Thomas and Aradhna Krishna (2022), How Political Identity Influences COVID-19 Risk Perceptions, Journal of Association of Consumer Research, 7(3). [link]
Joowon Park, Clarence Lee, and Manoj Thomas (2021), Why Do Cashless Payments Increase Unhealthy Consumption? The Decision-Risk Inattention Hypothesis, Journal of Association for Consumer Research. [link]
Tatiana Sokolova, Satheesh Seenivasan, and Manoj Thomas (2020), The Left-Digit Bias: When are Consumers Penny Wise and Pound Foolish, Journal of Marketing Research. [link]
Shreyans Goenka, and Manoj Thomas (2020), The Malleable Morality of Conspicuous Consumption, Journal of Personality and Social Psychology. 118(3), 562–583. [link]
Helen Chun, Joowon Park, and Manoj Thomas (2019), Cold Anticipated Regret vs. Hot Experienced Regret: Why Consumers Fail to Regret Unhealthy Consumption, Journal of Association of Consumer Research, 4(2). [link]
Manoj Thomas, and Ellie Kyung (2018), Slider Scale or Text Box: How Response Format Shapes Responses, Journal of Consumer Research, 45(6), 1274–1293 [link]
Ellie Kyung, Manoj Thomas, and Aradhna Krishna (2017), When Bigger is Better (and When it is Not): Implicit Bias in Numeric Judgments, Journal of Consumer Research, 44(1), 62-79. [link]
Ellie Kyung and Manoj Thomas (2016), When Remembering Disrupts Knowing: Blocking Implicit Price Memory, Journal of Marketing Research 53(6), 937-953.[link]
Manoj Thomas and Joowon Park (2014), The Precision Effect: How Numerical Precision Influences Everyday Judgments, in Neuroeconomics, Judgment, and Decision Making, eds Evan A. Wilhelms, Valerie F. Reyna, Psychology Press. [link]
Rebecca W. Hamilton; Thompson, Debora V.; Arens, Zachary G.; Blanchard, Simon J.; Haubl, Gerald; Kannan, P.K.; Khan, Uzma; Lehmann, Donald R.; Meloy, Margaret G.; Roese, Neal J.; Thomas, Manoj (2014), Consumer Substitution Decisions: An Integrative Framework, Marketing Letters 23(5), 305-317. [link]
Manoj Thomas (2013), Commentary on Behavioral Price Research: The Role of Subjective Experiences in Price Cognition, Academy of Marketing Science Review, 3(1), 141-145 [link]
Gulden Ulkumen and Manoj Thomas (2013), Personal Relevance and Mental Simulation Amplify Duration Framing Effect, Journal of Marketing Research, 50(2), 194-206 [link]
Manoj Thomas and Claire Tsai (2012), Psychological Distance and Subjective Experience: How Distancing Reduces Feeling of Difficulty, Journal of Consumer Research, 39 (2), 324-340 [PDF]
Manoj Thomas, Kalpesh Desai and Satheeshkumar Seenivasan (2011), How Credit Card Payments Increase Unhealthy Food Purchases: Visceral Regulation of Vices, Journal of Consumer Research, 38(1), 126-39 [PDF] See reports in NBC and The Atlantic.
Claire Tsai and Manoj Thomas (2011), When Do Feelings of Fluency Matter? How Abstract and Concrete Thinking Influence Fluency Effects, Psychological Science, 22(3), 348-54 [PDF]
Manoj Thomas, Daniel Simon and Vrinda Kadiyali (2010), The Price Precision Effect: Evidence from Laboratory and Market Data, Marketing Science, 29(1),175-190 [PDF] See report in NPR.
Manoj Thomas and Vicki Morwitz (2009), Heuristics in Numerical Cognition: Implications for Pricing, in Handbook of Research in Pricing, Vithala Rao, ed., Edward Elgar Publishing, 132-149 [PDF]
Manoj Thomas and Vicki Morwitz (2009), The Ease of Computation Effect: The Interplay of Metacognitive Experiences and Naïve Theories in Judgments of Price Difference, Journal of Marketing Research, 46 (February), 81-91 [PDF]
Gülden Ülkümen, Manoj Thomas and Vicki Morwitz (2008), Will I Spend More in 12 Months or a Year? The Effect of Ease of Estimation and Confidence on Budget Estimates, Journal of Consumer Research,35 (August), 245-256 [PDF]
Manoj Thomas and Geeta Menon (2007), When Internal Reference Prices and Price Expectations Diverge: The Role of Confidence, Journal of Marketing Research, 44 (August), 401-409 [PDF]
Manoj Thomas and Vicki Morwitz (2005), Penny Wise and Pound Foolish: The Left Digit Effect in Price Cognition, Journal of Consumer Research, 32 (June), p.54-64 [PDF]
Shreyans Goenka, and Manoj Thomas (2020), The Malleable Morality of Conspicuous Consumption, Journal of Personality and Social Psychology. 118(3), 562–583. [link]
Shelle Santana, Manoj Thomas, and Vicki Morwitz (2020), The Role of Numbers in the Customer Journey, Journal of Retailing, 96(1), 138-154.[link]
Helen Chun, Joowon Park, and Manoj Thomas (2019), Cold Anticipated Regret vs. Hot Experienced Regret: Why Consumers Fail to Regret Unhealthy Consumption, Journal of Association of Consumer Research, 4(2). [link]
Ellie Kyung, Manoj Thomas, and Aradhna Krishna (2017), When Bigger is Better (and When it is Not): Implicit Bias in Numeric Judgments, Journal of Consumer Research, 44(1), 62-79. [link]
Ellie Kyung and Manoj Thomas (2016), When Remembering Disrupts Knowing: Blocking Implicit Price Memory, Journal of Marketing Research 53(6), 937-953.[link]
Martin Spann, Robert Zeithammer, Marco Bertini, Ernan Haruvy, Sandy D. Jap, Oded Koenigsberg, Vincent Mak, Peter Popkowski Leszczyc, Bernd Skiera and Manoj Thomas (2017), Beyond Posted Prices: the Past, Present, and Future of Participative Pricing Mechanisms, Customer Needs and Solutions [link]
Amitav Chakravarti and Manoj Thomas (2015), Why People (Don't) Buy: Go & Stop Signals, Palgrave Macmillan.
Amitav Chakravarti and Manoj Thomas (2015), Why People (Don't) Buy: Go & Stop Signals, Palgrave Macmillan.
Manoj Thomas and Joowon Park (2014), The Precision Effect: How Numerical Precision Influences Everyday Judgments, in Neuroeconomics, Judgment, and Decision Making, eds Evan A. Wilhelms, Valerie F. Reyna, Psychology Press. [link]
Rebecca W. Hamilton; Thompson, Debora V.; Arens, Zachary G.; Blanchard, Simon J.; Haubl, Gerald; Kannan, P.K.; Khan, Uzma; Lehmann, Donald R.; Meloy, Margaret G.; Roese, Neal J.; Thomas, Manoj (2014), Consumer Substitution Decisions: An Integrative Framework, Marketing Letters 23(5), 305-317. [link]
Manoj Thomas (2013), Commentary on Behavioral Price Research: The Role of Subjective Experiences in Price Cognition, Academy of Marketing Science Review, 3(1), 141-145 [link]
Gulden Ulkumen and Manoj Thomas (2013), Personal Relevance and Mental Simulation Amplify Duration Framing Effect, Journal of Marketing Research, 50(2), 194-206 [link]
Manoj Thomas and Claire Tsai (2012), Psychological Distance and Subjective Experience: How Distancing Reduces Feeling of Difficulty, Journal of Consumer Research, 39 (2), 324-340 [PDF]
Manoj Thomas, Kalpesh Desai and Satheeshkumar Seenivasan (2011), How Credit Card Payments Increase Unhealthy Food Purchases: Visceral Regulation of Vices, Journal of Consumer Research, 38(1), 126-39 [PDF] See reports in NBC and The Atlantic.
Claire Tsai and Manoj Thomas (2011), When Do Feelings of Fluency Matter? How Abstract and Concrete Thinking Influence Fluency Effects, Psychological Science, 22(3), 348-54 [PDF]
Manoj Thomas, Daniel Simon and Vrinda Kadiyali (2010), The Price Precision Effect: Evidence from Laboratory and Market Data, Marketing Science, 29(1),175-190 [PDF] See report in NPR.
Manoj Thomas and Vicki Morwitz (2009), Heuristics in Numerical Cognition: Implications for Pricing, in Handbook of Research in Pricing, Vithala Rao, ed., Edward Elgar Publishing, 132-149 [PDF]
Manoj Thomas and Vicki Morwitz (2009), The Ease of Computation Effect: The Interplay of Metacognitive Experiences and Naïve Theories in Judgments of Price Difference, Journal of Marketing Research, 46 (February), 81-91 [PDF]
Gülden Ülkümen, Manoj Thomas and Vicki Morwitz (2008), Will I Spend More in 12 Months or a Year? The Effect of Ease of Estimation and Confidence on Budget Estimates, Journal of Consumer Research,35 (August), 245-256 [PDF]
Manoj Thomas and Geeta Menon (2007), When Internal Reference Prices and Price Expectations Diverge: The Role of Confidence, Journal of Marketing Research, 44 (August), 401-409 [PDF]
Manoj Thomas and Vicki Morwitz (2005), Penny Wise and Pound Foolish: The Left Digit Effect in Price Cognition, Journal of Consumer Research, 32 (June), p.54-64 [PDF]