Why is it difficult to predict customer behavior?

Every business leader acknowledges the importance of customer insights. In fact, most managers assiduously claim that they are always customer oriented. Organizations small and big incorporate customer insights or words to the effect in their vision and mission statements. Yet, there are more instances of customer-insight failures than of successes in the marketplace. More new products fail than succeed. More campaigns end up being ineffective and wasteful than not. 

Why is it that even well-trained MBAs and competent marketing managers fail to predict customer behavior correctly? In this video, I discuss the challenges of leading a customer-centric organization with Irene Rosenfeld, former chairperson and CEO of Mondelēz International.

How is AI changing market research?

 ChatGPT and other GenAI applications are transforming the market research industry. In this video interview, Anil Kaul, Chief AI Officer at Infogain predicts that in the near future, instead of collecting data from customers we will be talking to their "digital twin," and generative AI will change the way we analyze qualitative and quantitative data.

What is conscious consumerism?

In a world where conscious consumerism is on the rise, how can we merge of the power of branding with the ethos of fair trade? Fair Trade USA President and COO Larry Ruff (He/Him) explains how businesses can not only thrive but also contribute to a healthier, more equitable world.